The owners of Primark have announced that they are to open trial stores in one of the most fashionable, chic and romantic cities in the world.
John Bason, finance director of the multinational food processing and retail company Associated British Food, announced to the world that plans are underway to establish pilot stores in Paris by the end of the fiscal year.
The location of the establishments will be strategic, to maximise visibility with Parisians and expats, as well as putting them in direct competition with their foreign equivalents.
Primark is one of the UK’s most popular and successful clothing retailers, and has, for the last few years, been branching out into other parts of the world.
Countries where stores can be found include the Netherlands, Portugal, Spain, Germany, Belgium and Austria. In some ways, it is a surprise that expanding operations in France has taken so long.
In an interview with the Sun, Mr Bason revealed that business is going exceptionally well for Primark, as was evident in their recent Christmas sales figures (25 per cent hike in sales). The desire to tap into the French market is about building on this momentum.
“People are realising Primark is a really consumer experience,” he said. “There’s fantastic prices, but also a large range of great product and great stores.”
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