This spring, New York will be home to eggs. Not just ordinary eggs mind, the kind you crack, whip, boil and fry, but bigger, inedible and very, very pretty eggs. For three sizzling weeks in April, the Big Apple will play host to over 250 egg-shaped sculptures, beautifully designed by some of the world's leading artists, though you'll have to have your wits about you. They'll not be so easy to spot.
Fabergé is inviting ordinary members of the public to join them in the world's biggest egg hunt. The interactive challenge will take you on splendid tour of the entire city – across all five boroughs – in search of these hidden gems and all in the name of charity.
The jewellery house is offering one of three unique prizes. Up for grabs are bespoke gold and diamond egg pendants that have been set with wither Zambian emeralds, Mozambican rubies or Zambian amethysts, which have been donated by Gemfields, a leading producing of ethically sourced gemstones. It's a nice incentive to find those eggs!
You will need to download an app onto your smartphone to take part, as this is a decidedly twenty first century twist on the game. Your phone will, for example, start beeping when you are within 20-feet of one of the special eggs and once you and ten other people have checked in at any given spot, the location will be made public.
After the event, the eggs, expertly put together by luminaries in the world of art, fashion and design will be auctioned off to raise cash money for good causes. Check this article to see how eggs are created. Some of the participating creatives include Tracey Emin, Sharon Foo, Martin Saar, Rachel Goldsmith, Sarah Flint, Mark Gonzales, Jeff Koons, Alexis Myre and Eric Cahan.
The event, which was first launched by Fabergé in London two years ago and is supported by Cadogan Tate (official transport partner) and others, has been described as 'a perfect medium with which to celebrate artistry and creativity, whilst supporting two deserving charities'.
This year this includes Studio in a School and the Elephant Family. The former, established in 1977, has helped transform the lives of over 800,000 young people through visual arts, delivering a more meaningful experience through creativity in underserved public schools.
A response to cuts to art programmes, Studio in a School now delivers a rich and varied programme, which it achieves through multi-year partnerships between educators and artists. Every effort is tailored to meet the needs of any particular age group.
Over the last century, the Asian elephant population has declined by a devastating 90 per cent, caused by massive habitat loss. Working hard with local people and NGOs, Elephant Family's remit is to ensure the survival of this species.
Since being founded in 2002, the charity, which has been supported by Cadogan Tate in the past (during Elephant Parade London 2010 and Jungle City Edinburgh in 2011), has had a dramatic impact, raising £6 million for the animal's conservation in the wild and securing the future of one of the most important wildlife corridors in the world.